SHEILA NORTLEY DIRECTS ‘WE ROLL’, THE NEW MUSIC VIDEO FROM POP QUEEN, SHINGAI

by | Jan 21, 2021

WEDNESDAY 20 JANUARY 2021, LONDON, UNITED KINGDOM —- Multi-award-winning Director Sheila Nortley showcases a spectrum of Black British talent in the latest music video for Noisettes vocalist and guitar vixen, Shingai out today. ‘We Roll’ is the first single from Shingai’s debut solo album, Too Bold.


Sheila and Shingai transform Brixton Street Gym into a joyful celebration of London’s Black diaspora. The ‘We Roll’ video with its bold statements and anthemic message has authenticity and soul at its heart, allowing Shingai to shine a spotlight on the community that continues to inspire her.


Fans can expect to see the very best in Black British excellence with guest appearances from creatives such as Alxndr London (Artist), Inua Ellams (Playwright), Adjani Salmon (Filmmaker), Julian Knxx (creative director) and rising stars (Made in Zwe).


Sheila uses the video as her canvas to capture Shingai’s ode to the loves in her life including her African roots through synchronised Bantu dance routines, and brings an element of Shingai’s signature love of afrofuturism by featuring ‘Kar-Go’, Europe’s first driverless car. This is the first time the car, which is powered by A.I and developed by William Sachiti, the founder of the
Academy of Robotics, has taken centre stage in a music video.


Of the video, Shingai says “There’s no-one else that could have brought this vision to life apart from Sheila. There’s no-one else who could have brought out the amazing cameos you’re going to see in ‘We Roll’, the different sides of me. Sheila brought out the glamourous sides, sides that I don’t feel so confident about”. The video is out now on YouTube.


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EDITOR’S NOTES

• Sheila Nortley is available for interview. For management and press please contact Juanita Rosenior at TGRG on 0203 375 6024 or email artists@tgrg.co.uk
• The video for ‘We Roll’ is out now and is the first of two videos directed by Sheila Nortley for the ‘Too Bold’ Album.
• Access her electronic press kit at http://www.tgrg.co.uk/project/sheila-nortley
• You can view the official Sheila Nortley website at sheilanortley.com